Marketing Posts
Competition Abounds - Don't Worry About It, Learn Something Inventiv's Blog
You likely have more competition for your product than you realize. However, competition is really just market validation. Competitors can teach you as much as your own customers. Learn how to listen to competitors to avoid problems they have already faced.
Release Early and Often Inventiv's Blog
Go for launch! Release early and often to validate your ideas more quickly, gather feedback earlier, continue innovating, and increase marketing opportunities.
Product Fit Checklist - A Method to Win Customers Inventiv's Blog
A product fit checklist describes the benefits that your product offers to a target customer. Learn how to utilize this industry-proven sales tool to supplement your digital marketing efforts.