Posts

Make Job Ads Stand Out: Start with Purpose Inventiv's Blog

Most job ads you find online are very bland. They describe who you're working for and what you'll be doing. Rarely do you find one that tells you why you're needed. Start with your organization's purpose to attract more people willing to achieve greatness.

Recruiting is Marketing Inventiv's Blog

New hire recruiting is one of the most important marketing investments you can make. Learn about the importance of selling your company to potential employees.

Positive Feedback is Free Marketing Inventiv's Blog

Learn how to identify positive feedback from customers, app store reviews, and other online posts as free marketing material for your product. Follow these tips to maximize the impact your promoters have on bringing you new users and paying customers.

Encourage Positive App Store Reviews Inventiv's Blog

How do you encourage users to post positive App Store reviews? This guide describes ways to make it easy to review your app and ask for feedback at appropriate times. It also covers disallowed tactics you should avoid when asking for ratings and reviews.

Manage App Store Reviews Inventiv's Blog

App Store ratings and reviews are not the end. Once you receive feedback, you will need to manage App Store reviews. Triage bug reports, prioritize software tasks, and respond to users. Turn past negative reviewers into positive reviewers for future versions.

Prevent Negative App Store Reviews Inventiv's Blog

Negative App Store reviews will discourage new users from installing your app. Learn what steps to take to prevent negative App Store reviews by addressing bugs and user feedback as early as possible with in-app feedback.

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