The Top Challenges Facing Businesses in Their SEO Journey Twin Sun's Blog
SEO is a long-term marketing strategy for reaching your target audience. Learn about the top challenges facing businesses starting their SEO journey.
Marketing Posts
What Happens Off the Happy Path? Twin Sun's Blog
App users don't always do what you expect. Let's consider unexpected deviations from the desired "happy path" and how we can guide users back.
Listening: The Simplest Way to Find Your Brand's Voice Twin Sun's Blog
How do you define your brand's voice? We uncovered the top three qualities of our communication that clients already respond to and amplified those qualities across all of our marketing.
How Often Should You Survey Your Team? Inventiv's Blog
There are a few common survey cadences most companies adhere to. How can you determine when you should survey your team? We break down the common schedules, types of surveys, and the critical deciding factor for scheduling your company's surveys.
Make Job Ads Stand Out: Start with Purpose Inventiv's Blog
Most job ads you find online are very bland. They describe who you're working for and what you'll be doing. Rarely do you find one that tells you why you're needed. Start with your organization's purpose to attract more people willing to achieve greatness.
Recruiting is Marketing Inventiv's Blog
New hire recruiting is one of the most important marketing investments you can make. Learn about the importance of selling your company to potential employees.