Marketing Posts

Positive Feedback is Free Marketing Inventiv's Blog

Learn how to identify positive feedback from customers, app store reviews, and other online posts as free marketing material for your product. Follow these tips to maximize the impact your promoters have on bringing you new users and paying customers.

Encourage Positive App Store Reviews Inventiv's Blog

How do you encourage users to post positive App Store reviews? This guide describes ways to make it easy to review your app and ask for feedback at appropriate times. It also covers disallowed tactics you should avoid when asking for ratings and reviews.

Should You Offer a Free Plan or a Free Trial? Inventiv's Blog

When creating a pricing structure for your SaaS product, what makes more sense? A free plan or a free trial? This article describes the advantages and disadvantages of each approach so you make the best decision for your product.

Being Featured on Product Hunt: My Experience and Lessons Learned Inventiv's Blog

Critic was recently featured on Product Hunt! Read about our experience preparing for launch, how we got featured, and what we recommend if you want to be featured on Product Hunt.

Competition Abounds - Don't Worry About It, Learn Something Inventiv's Blog

You likely have more competition for your product than you realize. However, competition is really just market validation. Competitors can teach you as much as your own customers. Learn how to listen to competitors to avoid problems they have already faced.

Release Early and Often Inventiv's Blog

Go for launch! Release early and often to validate your ideas more quickly, gather feedback earlier, continue innovating, and increase marketing opportunities.

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